The Hollows Real Estate Market Update

January 2026 | Jonestown, TX

The Hollows enters 2026 as a structured, rational, builder-influenced market.

The trailing 90-day activity leading into January shows clear patterns. This is no longer a transition market. It is a disciplined one.

Here is what the data is signaling.

📊 Market Snapshot – January 2026

(Trailing 90-Day Activity)

Closed Sales:
$695,000 to $1,328,994

Active Listings:
High $700s to just under $2M

Ultra-Luxury:
$8.5M listing expired

Closed Price Per Square Foot:
~$283 to ~$399 depending on section, builder, and lot characteristics

Days on Market (Closed Sales):
3 days to 178+ days

Inventory Composition:
Significant new construction presence from Drees, Giddens, Coventry and others

What January 2026 Is Signaling

1. Builder Inventory Is Setting Buyer Expectations

Under $900K, buyers have options.

Multiple active new construction homes in the $750K–$900K range are creating:

• Increased competition for resale

• Incentive-driven buyer expectations

• Longer days on market for improperly positioned listings

Resale sellers in this band must differentiate on lot, upgrades, and value narrative.

You are not competing against last year’s market.
You are competing against builders today.

2. The $1M–$1.35M Segment Is Active — But Strategic

Recent closings above $1M confirm demand remains.

However:

• Some homes required extended exposure

• Others sold quickly when aligned with market reality

The 2026 buyer is informed, analytical, and disciplined.

They evaluate:

• Price per square foot

• Builder reputation

• Section of The Hollows

• Lake orientation

• Competing new construction

Precision wins.

3. Overpricing Is Systematically Corrected

Recent withdrawals and expirations show the market is enforcing discipline.

Extended days on market are not random. They are pricing feedback.

This is not a declining market.
It is a selective one.

What This Means for Sellers in The Hollows

If you are considering selling in 2026:

You must price against active builder inventory, not past sales.

Comps alone are insufficient.

Your home needs a competitive narrative.

Lot advantage, section prestige, upgrades, and timing must be clearly articulated.

Negotiation strategy impacts net outcome.

Builder contracts are structured to protect the builder. Resale contracts require structured positioning to protect the seller.

In this environment, preparation matters more than optimism.

What This Means for Buyers

Inventory depth creates leverage.

Buyers are no longer forced into reactive decisions.

Builder incentives exist.

But builder contracts are written to protect the builder.

The builder typically covers buyer agent compensation. Representation costs you nothing in most cases.

If you are evaluating new construction, read:
https://toddmasseyrealty.com/blog/lago-vista-new-home-buying-guide-why-every-buyer-needs-a-realtor-or-todd-massey-realty

Representation is not about access.
It is about protection and negotiation structure.

How The Hollows Compares to Nearby Communities

For broader North Lake Travis trends, see our latest Lago Vista market update:
👉 [INSERT LINK HERE]

Each section of The Hollows behaves differently:

• Sanctuary

• Canyon

• Bluffs

• Lake view vs interior

• Builder vs resale

Micro-market knowledge drives outcome.

Thinking of Selling in The Hollows?

If you want a pricing strategy built against:

• Current builder competition

• True absorption rate

• Lot positioning

• Section-specific pricing bands

Start here:

👉 https://toddmasseyrealty.com/home-valuation

This is not an automated estimate.
It is a structured market analysis.